Blogging on an iPad mini

For whatever reason, the desire to run a blog, no matter how poorly executed, is continually appealing to me even though, admittedly, I rarely actually sit down to write. This blog has been governed by a few different requirements, one is that it’s not allowed to cost anything, and as such it runs on free, […]

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Rand Fishkin & LLM Crazy Pills

As AI tools like ChatGPT and large language models (LLMs) reshape how information is surfaced online, marketers know the playbook: understand how LLMs work, and position brands near the right language to appear in AI-generated answers. Yet, industry expert Rand Fishkin is baffled that so few are acting on this knowledge, calling out the surprising

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